In this survey conducted in June 2020, Italian respondents were asked whether they purchased coffee online in the last year, and in case they did, which platform they chose to do so. Among the different age-groups, the one most fond of buying coffee online was the 35-44 years old one, with more than a half of the respondents reporting to having purchased coffee online in the previous 12 months. The most popular platform to do so among people in this age-group was Amazon (31 percent). Amazon was actually the most popular coffee online marketplace for every age-group. Respondents over 55 years of age seemed to be more inclined to buy coffee in physical stores, as 65 percent of them reported not to have made any online purchase of this kind.
Which online marketplace did you choose when buying coffee in the last 12 months?
Characteristic
18-34
35-44
45-54
55+
Amazon
24%
31%
26%
17%
Brand/producer website or app
11%
13%
14%
11%
eBay
8%
9%
6%
5%
Other e-commerce
4%
9%
6%
5%
Supermarket website or app
9%
7%
6%
6%
I did not purchase coffee online in the last 12 months
The survey question was phrased by the source as follows: "Se ti è capitato di acquistare caffè online negli ultimi 12 mesi, quale fra questi rivenditori hai scelto? Seleziona tutte le risposte che ritieni opportune."
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YouGov Italy. (June 22, 2020). Which online marketplace did you choose when buying coffee in the last 12 months? [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1127684/popular-coffee-online-marketplaces-in-italy-age-group/
YouGov Italy. "Which online marketplace did you choose when buying coffee in the last 12 months?." Chart. June 22, 2020. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1127684/popular-coffee-online-marketplaces-in-italy-age-group/
YouGov Italy. (2020). Which online marketplace did you choose when buying coffee in the last 12 months?. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1127684/popular-coffee-online-marketplaces-in-italy-age-group/
YouGov Italy. "Which Online Marketplace Did You Choose When Buying Coffee in The Last 12 Months?." Statista, Statista Inc., 22 Jun 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1127684/popular-coffee-online-marketplaces-in-italy-age-group/
YouGov Italy, Which online marketplace did you choose when buying coffee in the last 12 months? Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1127684/popular-coffee-online-marketplaces-in-italy-age-group/ (last visited September 20, 2024)
Which online marketplace did you choose when buying coffee in the last 12 months? [Graph], YouGov Italy, June 22, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1127684/popular-coffee-online-marketplaces-in-italy-age-group/